Natural Revitalization

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In 2007, Natural Vitality initiated our Natural Revitalization environmental action initiative.

Funded by a percentage of product sales, this program is an extension of our corporate mission to change conditions on this planet to promote personal, societal and environmental health—which we believe are interrelated.

For three years we supported Conservation International, which has programs to preserve tropical forests from being destroyed. CI is also very active in programs to curtail the amount of CO2 being released into the atmosphere. Their overall mission is to conserve the earth's living natural heritage, our global biodiversity, and to demonstrate that human societies are able to live harmoniously with nature.

During this period, Natural Vitality, as part of Conservation International's Center for Environmental Leadership in Business, was able to protect 5,000 acres of tropical rain forest.

Remineralize the Earth has been an ongoing part of the Natural Revitalization program since 2007. RTE sponsors educational and action programs designed to promote the use of glacial gravel and rock dust to restore natural minerals to our depleted soils. This cost-effective, non-petroleum-based fertilizer results in both enhanced organic growth and enhanced natural mineral content in our food crops. The revitalization of our soils with the subsequent enhanced crop, plant and forest growth will give us greater oxygen production as well as greater absorption of CO2.


Originally a project of Remineralize the Earth, the Bionutrient Food Association is headed by second generation organic farmer Dan Kittredge. A recent report, based on US agricultural records, found that the nutrient content of fruits and vegetables has been dropping since records were first kept. You would need to eat five apples today just to get the same nutrients from eating one apple back in 1965!

The objective of the Bionutrient Food Association is the production and distribution of food grown so that it is naturally and measurably high in nutritional value. This means growing food for quality rather than quantity. The process involves working closely with farmers, distributors, retailers and consumers. The BFA has already trained over 700 farmers and other growers in the natural methodology of growing high bionutrient produce.

High bionutrient fruits and vegetables have very high levels of vitamins, carbohydrates, minerals, enzymes, antioxidants and trace minerals. They also have exceptional flavor and are naturally pest resistant.

Farm Forward implements innovative strategies to promote conscientious food choices, reduce farm animal suffering, and advance sustainable agriculture.

Natural Vitality is a significant supporter of the Center for Food Safety

The Center for Food Safety works to protect human health and the environment by curbing the proliferation of harmful food production technologies and by promoting organic and other forms of sustainable agriculture.

Natural Vitality is a significant supporter of the Center for Food Safety.The Center for Food Safety works to protect human health and the environment by curbing the proliferation of harmful food production technologies and by promoting organic and other forms of sustainable agriculture.

Founded in 1989, non-profit Slow Food USA advocates ways of life that connect the pleasures of good food with awareness of food production and responsibility for the environment. It is part of Slow Food International, which was formed in Italy in opposition to the "fast culture" characterized by the industrialization and standardization of food production taking hold in Europe in the mid-1980s.

Slow Food USA oversees 200 local chapters throughout the US, where members participate in educational and outreach programs such as presentations by organic farmers, dinners showcasing local ingredients, farm tours, regional lore discussed by food professionals, and the creation of community gardens. Slow Food USA believes that sharing the daily experience of cooking with local produce, and understanding the relationship of farm and plate, can restore the importance of the family dinner table and build communities rich with tradition. The organization also promotes public policy that supports biodiversity and safe practices in agriculture, and offers programs to schools and food professionals about the values of sustainability, protection of foods in danger of extinction, and the celebration of the many food traditions in North America.

The philosophy of Slow Food USA is closely aligned with the core values and corporate mission of Natural Vitality. We are proud to be a sponsor of their unique and effective efforts.

The Frontera Farmer Foundation is a nonprofit organization committed to promoting small, sustainable farms serving the Chicago area by providing them with capital development grants. The Foundation envisions a year-round interchange between sustainable farmers and consumers, including farmers' market patrons and chefs, in which seasonal local agriculture provides the foundation for sustainable regional cuisine.

Established in 2003 to attract support for small Midwestern farms. Rick and Deann Bayless, founders of Frontera Grill and Topolobampo, along with the restaurants' staff, created the Foundation out of their concern for struggling farmers and the importance of local produce to the vitality of Chicago's culinary culture. Small local farms promote biodiversity by planting a wide range of produce, are more likely to operate using organic practices, and add immeasurably to the fabric of their communities.

For 15 years, Marathon Kids has been devoted to changing the lives of children with exercise and nutrition. The non-profit organization currently offers its free running/walking, nutrition and schoolyard gardening program to almost 200,000 registered K-5th graders in nine cities across the US. Marathon Kids gets them running or walking a marathon distance of 26.2 miles, not all at once, but accumulating over a 6-month period. The evidence-based program also encourages the development of healthy food choices for children. Elementary students learn how to plant, tend and harvest their own vegetables and fruits in "schoolyard gardens". With 30 percent of youth in the US being overweight, Marathon Kids provides a joyful intervention for children with sedentary lifestyles and type 2 diabetes. It's free to public and private schools, and also to families who home-school.

We are proud to be a sponsor of the Marathon Kids innovative and celebratory fitness and nutrition program.

American Forests is a world leader in planting trees to restore forest ecosystems. Founded in 1875, American Forests was pivotal in creating conservation strategies that have become widely accepted policies supporting forest advocacy, reforestation and public education in the US and across the globe.

American Forests created Global ReLeaf in 1988 with the objective of reintroducing only native trees into areas that have been damaged by drought, fire, infestation, pollution, urban development, war and other natural or human causes. The program is specific compared to other tree-planting programs in its efforts to involve and educate the local community. Since its inception, over 32 million trees have been planted in every state in the US as well as in 33 other countries.

Natural Vitality is very proud to support American Forests' Global ReLeaf program and its goal of planting 100 million trees worldwide by the year 2020.

The Organic Farming Research Foundation is the leading farmer-driven organic advocacy group in the US. Founded twenty-one years ago, OFRF dedicated itself to developing a comprehensive body of knowledge promoting science-based methods for organic producers. Today, OFRF works to transform agriculture by supporting the continuous improvement and widespread adoption of organic farming systems and conservation practices. Through its competitive grant program, OFRF promotes organic farming research and education projects, and provides farmers with the informational tools they need to be successful growers of highly-nutritious, organic food. OFRF also works to create federal farm policy designed to bring more farmers and more acres into economically viable organic production.

Natural Vitality is very pleased to be a supporter of the Organic Farming and Research Foundation and its grassroots efforts toward the expansion of organic production.